Marketing and Advertising

The Eagle Boys' in-house marketing-development team develop strategies on a national and local level. This includes development of an ongoing promotional program, new product development, public relations, E-Business and sponsorship management, coupled with intensive local franchisee marketing support.

Our marketing department understands the home meal replacement industry which is Eagle Boys' business. They work closely with all franchisees.

Before a franchisee opens a store, an initial store opening marketing plan will be created by the marketing department, with input from the franchisee, to help launch the business.

Franchisees need to develop and implement a local store and advertising program which runs side-by-side with the national marketing plan on an ongoing basis.

The importance of marketing

Effective advertising and marketing of your Eagle Boys store will be essential for the success of your business.

The initial launch will be strategically planned by our Marketing team with your input, taking into account your individual territory.

You will be required to contribute six per cent of you store's weekly turnover to the national marketing fund, on an ongoing basis. You should spend at least a further one or two per cent on local advertising and marketing.

Eagle Boys is currently positioned as the "Ready When You Are" pizza company. While you are researching the Eagle Boys system, it will be essential to gain a clear understanding of what this positioning statement means to Eagle Boys and its customers.

Eagle Boys have a clear definition of who our customers are, and how we attract them. This has been driven by market research and past experience.

Our target customer is an astute buyer who will spend more money and be more loyal to our brand, provided that we continue to deliver on our promise of fresher pizzas and better service.

Allow plenty of time for discussion with our marketing department about exactly where Eagle Boys stands amongst our competitors and exactly what you can do locally to continue to enhance your business.